Sundial Brands’ founder, Richelieu Dennis, talks about the launch of Madam C.J. Walker Beauty Culture, telling Beauty Packaging:

“We created this brand to be timeless – both in ideals and aesthetic. It is a brand and a legacy that is iconic, so we didn’t need to look at trends as much as we looked at what its defining elements were, through the years. Then, we reimagined these qualities to appeal to today’s consumer.”

Take a look at this Online Excluive: Colorful Packaging To Celebrate A Pioneer in Hair Care, which includes a slidehsow that features Walker’s original products – in vintage packaging.